to steer a course

Translations
выбрать направление
The company must steer a course between innovation and tradition.
Компания должна выбрать направление между инновациями и традициями.
Definitions
To guide or direct a plan, action, or process toward a particular goal or outcome, often by making decisions or adjustments along the way.
Words
course

noun
курс
steer

verb
управлять